KVRV

Radio station in Monte Rio, California
  • Monte Rio, California
Broadcast areaSanta Rosa, CaliforniaFrequency97.7 MHzBranding97.7 The RiverProgrammingFormatClassic rockAffiliationsUnited Stations Radio NetworksOwnershipOwner
  • Lawrence Amaturo
  • (Amaturo Sonoma Media Group, LLC)
Sister stations
KFGY, KHTH, KSRO, KWVF, KZSTHistory
First air date
November 20, 1977 (as KRJB)
Former call signs
KRJB (1977–1986)
KKBR (1/7/1986-1/16/1986)
KMGG (1986–2003)
Call sign meaning
K V RiVerTechnical informationFacility ID51218ClassB1ERP2,050 wattsHAAT342 metersLinksWebcastListen LiveWebsite977theriver.com

KVRV (97.7 FM, "The River") is a commercial radio station licensed to Monte Rio, California, broadcasting to the Santa Rosa, California area.

KVRV airs a classic rock music format branded as "The River" (a local reference to the Russian River). Their studios are in Santa Rosa. The station's previous call letters were KMGG, and the station played oldies music from 1986 to 2003.

External links

  • KVRV official website
  • KVRV in the FCC FM station database
  • KVRV in Nielsen Audio's FM station database
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Radio stations in Santa Rosa and the North Bay (California)
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Notes
1. Part 15 station with notability.
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Classic rock radio stations in the state of California
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See also
adult contemporary
classic hits
college
country
news/talk
NPR
oldies
religious
rock
sports
top 40
urban
other radio stations in California
See also
active rock
classic rock
mainstream rock
modern rock

38°32′24″N 122°57′43″W / 38.540°N 122.962°W / 38.540; -122.962

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