Thai Rung Union Car

ProductsTooling, auto parts production and assemblyRevenue 2,577 million baht (2018)^[1] 181 million baht (2018)^[1]Total assets 3,927 million baht (2018)^[1]Total equity 3,268 million baht (2018)^[1]WebsiteOfficial website

Thai Rung Union Car (Thai: ไทยรุ่ง) formerly known as Thai Motor Corporation (THAMCO) is the only Thai-based automobile manufacturer. The company, established in 1967, began assembling Isuzu, Toyota, Nissan, and Chevrolet vehicles. In addition to assembly, It manufactures its own brand car, under the name Thai Rung (or TR).

Thai Rung exports semi-knocked-down kits (SKD) to China, North Korea, and Iran, with plans for further exports to the Philippines, Cambodia, Laos, Malaysia, Egypt, and Yemen.

History

1967–1994: Thai Motor Corporation

The company was established by Vichien Phaoenchoke in 1967 as Thai Motor Corporation (THAMCO) and began assembling Leyland vehicles. After Leyland's decline, THAMCO switched its business to assembling Isuzu, Toyota, Nissan, and Chevrolet vehicles in the 1980s and 1990s.

1994–present: Thai Rung Union Car

The company was first listed on the Stock Exchange of Thailand (SET) on 21 November 1994 (1994-11-21) after changed its name from THAMCO.^[2] It remains 70% owned by Phaoenchoke family members, with Sompong Phaoenchoke being the CEO of the company.^[3]

In 1999, Thai Rung supplied the Chevrolet plant in Arica, Chile with Grand Adventure body parts to make the Chevrolet LUV Wagon and the Grand LUV.

Sales of the Adventure Master, based on the Isuzu D-Max pickup started in 2003 with about 300 units sold per month. At the same time sales of the Xciter, based on the Nissan Frontier D22, were around 100 units per month.

Models

Lineup

• TR Transformer II (2019)^[4]
• TR MUV4 (military vehicle for the Royal Thai Army), based on Toyota Hilux Vigo Isuzu D-Max^{[clarification needed]}
• TR Transformer, based on the Toyota Hilux Vigo
  • TR Transformer Plus4
  • TR Transformer Max
• TR Transformer II, based on the Toyota Hilux Revo
  • TR Transformer Max
  • TR Silly BOY
• TR Traveller, First minibus in Thailand based on the Isuzu NPR/Journey Minibus and Nissan Diesel Condor (2nd Generation) /Civilian Minibus **TR Traveller Max, TR Traveller ll

Discontinued

• Isuzu Stationwagon (1979-1983), based on the Isuzu KB
• Isuzu KB Stationwagon (1982-1991), based on the Isuzu KB
• Isuzu Victor (1986-1997), based on the Isuzu TF
• Isuzu Buddy (1982-2002), based on the Isuzu TF and Isuzu WFR
• Isuzu Supreme (1992-2002), based on the Isuzu TF
• Isuzu Adventure (1993-1997), based on the Isuzu TF
• Isuzu Wanderer (1993-1997), based on the Isuzu TF
• Isuzu Tripper (1996-2002), based on the Isuzu TF Dragon Eyes / Dragon Power
• TR Grand Adventure (1997-2002), based on the Isuzu TF Dragon Eyes / Dragon Power
• TR Adventure Master (2002-2012), based on the Isuzu D-MAX
• TR Adventure II (2008-2012), based on the Isuzu D-MAX
  • TR Adventure Sport (2006 - 2012), based on the Isuzu D-MAX (including Isuzu 4JJ1-TC Engine)
  • TR Adventure Elegance (2006 - 2012), based on the Isuzu D-MAX (including Isuzu 4JJ1-TC Engine)
  • TR Adventure Sport EX (2006 - 2012), based on the Isuzu D-MAX (including Isuzu 4JJ1-TC Engine)
• TR Allroader (2007-2012), based on the Chevrolet Colorado
• TR Exclusive Limousine (2009-2012), based on the Isuzu D-MAX and Chevrolet Colorado
• TR Xciter (1995-2005), based on the Nissan D22 BIG-M FRONTIER
• TR Super Xciter (2002-2008), based on the Nissan D22 (including Nissan TD27 & Nissan ZD30DDT Engine)
• TR Freelife (2002-2008), based on the Nissan D22 (including Nissan TD27 & ZD30DD Engine)
• TR Superior (1991-1998), based on the Toyota Hilux
• TR Vanner (1987-1996) based on the Toyota Hilux Hero and Isuzu WFR
• TR Passport (1996-2002) based on the Isuzu TF And Nissan D21
• TR Super-Tant (1979-1986) based on the Isuzu Elf (TL) Toyota Dyna (BU35)
• Cheetah Truck (1979-1984) based on the Isuzu Elf (TL) and Toyota Dyna (BU35)
• Cheetah Minibus (1979-1986) based on the Isuzu Elf (TL) And Toyota Dyna (BU35)

References

External links

• TR Transformer